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Choosing Trademarks
Generally, arbitrary and fanciful marks are afforded the strongest protection and one should adopt such marks to obtain the strongest protection. However, the advantage of suggestive and descriptive marks is that potential customers encountering the mark the first time will be able to readily recognize the goods and services. The choice is a marketing decision, but it must be combined with an informed legal opinion based on a trademark search to determine what marks are available as well as which one is best from a marketing perspective.
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Additional Info:
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